Master’s Degree in Sports Industry Start-ups and Development
Écoles expérimentéES
ÉCOLE SUPÉRIEURE DE MANAGEMENT DU SPORT (ESMAS)
Presentation
Master’s Degree in Sports Industry Start-ups and Development
The Master’s degree in Sports Industry Start-up and Development (SIS) at ESMAS is a Level 7 qualification registered with the RNCP. This two-year programme trains expert entrepreneurs and managers specialised in the innovative sports ecosystem, equipping them to design offerings that meet the specific needs of the sports environment.
This programme is perfectly suited to the needs of managers engaged in the sports industry, who seek creative, passionate, curious, and motivated collaborators.
The ESMAS Master SIS prepares students to be fully operational from their first professional experience. Courses, conferences, masterclasses, and business games are delivered by professionals who are experts in their fields.
Students are connected with our network of premium partner companies to undertake their work-study placements.
Pour toute situation de handicap veuillez contacter le référent handicap
Référent handicap : Stéphane NOAH
Téléphone : 01 60 05 58 30
Mail : Stephanenoah@emsp-bs.fr
Programme objectives
The Master’s degree in Sports Industry Start-up and Development (SIS) at ESMAS is a State-recognised Level 7 qualification designed to achieve the following learning outcomes:
Understand the legal and regulatory framework of entrepreneurship and the sports landscape.
Study and identify trends and innovation opportunities related to Sportech.
Master the fundamentals of entrepreneurship, from business plan development to securing financing.
Acquire management and marketing skills, with a focus on digital marketing strategies, communications, financial management, and sales techniques specific to the sports and start-up sectors.
Develop a professional network to establish connections with incubators, investors, federations, and partner companies, facilitating future career integration.
Duration
DURATION OF STUDIES:
- 2 years for students holding a Bachelor’s degree or an equivalent qualification, and 1 year for students who have completed the first year of a Master’s programme.
- Work-study programme available.
Prerequisites
ENTRY LEVEL(S)
Bachelor’s degree / Licence and Bac+4
Prerequisites: The Master’s degree in Sports Industry Start-up and Development at ESMAS is open to holders of a Bachelor’s degree / Licence or any other Level 6 qualification and, for entry into the second year of the Master’s programme, to candidates who have validated a Master 1 or have obtained a waiver from the certifying body.
Admission is based on the review of the application file and may include an interview.
Students entering the first year of the Master’s programme are required to validate all skills blocks
This programme does not offer any equivalences or transfer pathways.
Further Studies
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Start-up Founder
Business Developer
Innovation Project Manager
Digital Marketing Manager
Partnerships Manager
Strategy Consultant
Innovation Manager
Product Manager
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the deferred January 2027 intake remain open until 18 December.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Programme
1ST YEAR
The SIS programme in the 1st year, aimed at developing managerial skills, is structured as follows:
Semester 1:
Corporate Strategy
Human Resources Management and Organisational Behaviour
Project and Innovation Management
Managerial Geopolitics
Corporate Finance and Cash Management
English
Business Challenges in a Globalised Economy
Business Law
Semester 2:
Business Model & Business Plan
Innovation Marketing
Management of Collaborative Tools
Globalisation and International Economy
Fundamentals of International Trade
International Procurement and Supply Management
Sports Monitoring and Benchmarking
Influence and Lobbying Strategies
Business Game
Internship (optional)
2ND YEAR
The SIS programme in the specialisation year is organised around two (2) axes:
AXIS 1: SPECIALISATION SUBJECTS
Semester 1:
E-commerce and Customer Relationship Management
Sports Innovation and Technologies
Internationalisation of Companies
Partnership and Public Relations Management
Semester 2:
Sports Law and Regulations
Commercial Operations Management
Client Needs Investigation and Reformulation
Start-up Financing
Business Game
Internship (mandatory)
Preparation of the Professional Dissertation
AXIS 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
Block 1: Create and Develop a Digital Entrepreneurship Project with AI Assistance
Block 2: Design a Digital Project Following a UX Design Approach Adapting to AI
Block 3: Manage a Digital Project Using Agile Methodology, Draft the Functional Specification and Technical Requirements
Block 4: Develop an E-Marketing and Communication Strategy for a Digital Entrepreneurship Project with AI Assistance
Block 5: Conduct Studies and Prepare Reports in Business Intelligence and Corporate Strategy
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://esmas.fr/tarifs-et-financements/
