Master’s Degree in Digital Product Management
Écoles expérimentéES
ÉCOLE SUPÉRIEURE DE MANAGEMENT DU SPORT (ESMAS)
Presentation
Master’s Degree in Digital Product Management
The Master’s degree in Digital Product Management (MPD) at ESMAS is a Level 7 qualification registered with the RNCP. This two-year programme trains hybrid professionals and product strategy experts capable of driving innovation and digital transformation within companies.
This programme is perfectly suited to managers responsible for marketing strategies, who seek creative, passionate, curious, and motivated collaborators.
The ESMAS Master MPD prepares students to be fully operational from their first professional experience. Courses, conferences, masterclasses, and business games are delivered by professionals who are experts in their fields.
Students are connected with our network of premium partner companies to undertake their work-study placements.
Pour toute situation de handicap veuillez contacter le référent handicap
Référent handicap : Stéphane NOAH
Téléphone : 01 60 05 58 30
Mail : Stephanenoah@emsp-bs.fr
Programme objectives
The Master’s degree in Digital Product Management (MPD) at ESMAS is a State-recognised Level 7 qualification designed to achieve the following learning outcomes:
Master the methods to develop a clear product vision, define its long-term strategy, and ensure alignment with the company’s overall business objectives.
Analyse trends, competitors, and unmet user needs to identify opportunities for value creation and new digital products.
Acquire the fundamentals of Design Thinking and interface design to ensure the product meets user expectations.
Develop communication and leadership skills to coordinate and unite multidisciplinary teams.
Master A/B testing and experimentation techniques to test new hypotheses and continuously optimise the product.
Manage the product from its initial concept through to evolution or market withdrawal.
Develop the ability to assess the impact and feasibility of features and make difficult prioritisation decisions to optimise return on investment.
Duration
DURATION OF STUDIES:
- 2 years for students holding a Bachelor’s degree or an equivalent qualification, and 1 year for students who have completed the first year of a Master’s programme.
- Work-study programme available.
Prerequisites
ENTRY LEVEL(S)
Bachelor’s degree / Licence and Bac+4
Prerequisites: The Master’s degree in Digital Product Management at ESMAS is open to holders of a Bachelor’s degree / Licence or any other Level 6 qualification and, for entry into the second year of the Master’s programme, to candidates who have validated a Master 1 or have obtained a waiver from the certifying body.
Admission is based on the review of the application file and may include an interview.
Students entering the first year of the Master’s programme are required to validate all skills blocks
This programme does not offer any equivalences or transfer pathways.
Further Studies
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Digital Product Manager
Product Manager
Product Owner
Digital Transformation Consultant
Innovation Consultant
Acquisition Manager
Product Data Analyst
Lead Product Manager
UX Manager
Chief Product Officer
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the deferred January 2027 intake remain open until 18 December.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Programme
1ST YEAR
The MPD programme in the 1st year, aimed at developing managerial skills, is structured as follows:
Semester 1:
Corporate Strategy
Human Resources Management and Organisational Behaviour
Project and Innovation Management
Managerial Geopolitics
Corporate Finance and Cash Management
English
Business Challenges in a Globalised Economy
Business Law
Semester 2:
Innovation & Business Model
Management of Collaborative Tools
Globalisation and International Economy
Environmental Management and Eco-Responsible Strategies
International Management
Introduction to Marketing and Communication
Corporate Commercial Strategies
Business Intelligence and Strategic Monitoring
Influence and Lobbying Strategies
Business Game
Internship (optional)
2ND YEAR
The MPD programme in the specialisation year is organised around two (2) axes:
AXIS 1: SPECIALISATION SUBJECTS
Semester 1:
E-commerce and Customer Relationship Management
Digital Communication Strategies and Introduction to Ads
Data Marketing and Data Analysis
Online Advertising and Social Media
Semester 2:
Labour Law
Client Needs Investigation and Reformulation
Design and Launch of Digital Products
Strategic Marketing and Product Placement
Business Game
Internship (mandatory)
Preparation of the Professional Dissertation
AXIS 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
Block 1: Create and Develop a Digital Entrepreneurship Project with AI Assistance
Block 2: Design a Digital Project Following a UX Design Approach Adapting to AI
Block 3: Manage a Digital Project Using Agile Methodology, Draft the Functional Specification and Technical Requirements
Block 4: Develop an E-Marketing and Communication Strategy for a Digital Entrepreneurship Project with AI Assistance
Block 5: Conduct Studies and Prepare Reports in Business Intelligence and Corporate Strategy
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://esmas.fr/tarifs-et-financements/
