Bachelor’s Degree in Sports Management
Écoles expérimentéES
ÉCOLE SUPÉRIEURE DE MANAGEMENT DU SPORT (ESMAS)
Presentation
Bachelor’s Degree in Sports Management
The Bachelor’s degree in Sports Management (GS) at ESMAS is a Level 6 qualification registered with the RNCP. This three-year programme trains versatile professionals capable of managing all aspects of a sports organisation, whether it is a gym, a sports complex, a club, or a sports association.
This programme is perfectly suited to the needs of sports organisations, which seek creative, passionate, curious, and motivated collaborators.
The ESMAS Bachelor GS prepares students to be fully operational from their first professional experience or to continue their studies at a Bac+4/5 level. Courses, conferences, masterclasses, and business games are delivered by professionals who are experts in their fields.
Students are connected with our network of premium partner companies to undertake their work-study placements.
Pour toute situation de handicap veuillez contacter le référent handicap
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Référent handicap : Stéphane NOAH
Téléphone : 01 60 05 58 30
Mail : Stephanenoah@emsp-bs.fr
Programme objectives
The Bachelor’s degree in Sports Management (GS) at ESMAS is a State-recognised Level 6 qualification designed to achieve the following learning outcomes:
Acquire an in-depth understanding of the legal and institutional framework governing the sports environment.
Master the management of a sports organisation.
Define the strategy of the establishment and ensure the smooth operation of its facilities.
Develop management and financial skills, including budget management, monitoring of revenues and expenditures, mastery of accounting tools, and analysis of activity profitability.
Lead and manage teams within a sports association.
Design a marketing plan to attract and retain clients, including social media communications, event organisation, and partnership development.
Oversee projects related to facility development and expansion.
Duration
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme available from the third year onwards
Prerequisites
ENTRY LEVEL(S)
Baccalaureate and Bac+2
Prerequisites: The Bachelor’s degree in Sports Management at ESMAS is open to holders of a baccalaureate qualification and, for entry into the third year, to holders of a BTS or any other Level 5 qualification.
Admission is based on the review of the application file and may include an interview.
Students entering the first year of the Master’s programme are required to validate all skills blocks
This programme does not offer any equivalences or transfer pathways.
Further Studies





Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Sports Centre Manager
Sports Association Manager
Deputy Director of a Sports Complex
Amateur or Professional Club Manager
Sales Manager
Business Development Manager
Marketing Manager
Partnerships and Sponsorship Manager
Manager within a Sports Association
Access deadlines
- Applications for the September 2025 intake are open from 1 March to 20 September 2025.
- Applications for the deferred January 2026 intake remain open until 18 December.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Programme
1ST AND 2ND YEAR
Semester 1:
Humanities
Economic Concepts and Current Issues
Law – Moot Court
Business Management and Enterprise Projects
Human Resources Administration
Management of Collaborative Tools
Management and Operational Activities
Marketing Analysis and Customer Experience
Semester 2:
Start-ups and Entrepreneurship
Marketing and External Communication
Negotiation Techniques
Business English
Intercultural and Inclusive Management
Business Data Management
Accounting Processes
Financial and Budgetary Management
Sports Monitoring and Benchmarking
3RD YEAR
The GS programme in the specialisation year is organised into two (2) blocks:
BLOCK 1: SPECIALISATION SUBJECTS
Semester 1:
Project Management
Business Model
Quality Processes in Sports Facilities
Operational Management
Sports Facility Management
Semester 2:
Sports Law and Regulations
Business Development
Team Management and Facilitation
Economic Models of Sports Associations
Eco-Responsible Approach and Environmental Management
BLOCK 2: NATIONAL CERTIFIER LEVEL 6 EXAMINATION
Internship (mandatory)
National Certification Examination
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://esmas.fr/tarifs-et-financements/