Bachelor’s Degree in Sports Marketing and Communication
Écoles expérimentéES
ÉCOLE SUPÉRIEURE DE MANAGEMENT DU SPORT (ESMAS)
Presentation
Bachelor’s Degree in Sports Marketing and Communication
The Bachelor’s degree in Sports Marketing and Communications (MCS) at ESMAS is a Level 6 qualification registered with the RNCP. This three-year programme prepares graduates for specialised careers in promoting brands, clubs, athletes, and sporting events, equipping them with skills in sports marketing and communications.
This programme is perfectly suited to the needs of sports industry professionals, who seek creative, passionate, curious, and motivated collaborators.
The ESMAS Bachelor MCS enables students to be fully operational from their first professional experience or to continue their studies at a Bac+4/5 level. Courses, conferences, masterclasses, and business games are delivered by professionals who are experts in their fields.
Students are connected with our network of premium partner companies to undertake their work-study placements.
Pour toute situation de handicap veuillez contacter le référent handicap
Référent handicap : Stéphane NOAH
Téléphone : 01 60 05 58 30
Mail : Stephanenoah@emsp-bs.fr
Programme objectives
The Bachelor’s degree in Sports Marketing and Communications (MCS) at ESMAS is a State-recognised Level 6 qualification designed to achieve the following learning outcomes:
Design, implement, and manage marketing and communication strategies within the sports industry.
Develop comprehensive marketing plans for clubs, brands, events, or athletes.
Acquire digital communication skills, including managing social media for a sports entity and creating engaging content.
Develop negotiation skills and the ability to manage sponsorship contracts, maximising their return on investment.
Build and safeguard the reputation of a brand, club, or athlete.
Master the sports ecosystem to understand all stakeholders within the sector.
Duration
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme available from the third year onwards
Prerequisites
ENTRY LEVEL(S)
Baccalaureate and Bac+2
Prerequisites: The Bachelor’s degree in Sports Marketing and Communications at ESMAS is open to holders of a baccalaureate qualification and, for entry into the third year, to holders of a BTS or any other Level 5 qualification.
Admission is based on the review of the application file and may include an interview.
Students entering the first year of the Master’s programme are required to validate all skills blocks
This programme does not offer any equivalences or transfer pathways.
Further Studies
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Sales Manager
Event Communications Officer
Marketing Strategy Consultant
Community Manager
Ticketing and Fan Experience Manager
Communications and Press Relations Manager
Partnerships and Sponsorship Manager
Product Manager
Sports Marketing Officer
Access deadlines
- Applications for the September 2025 intake are open from 1 March to 20 September 2025.
- Applications for the deferred January 2026 intake remain open until 18 December.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Programme
1ST AND 2ND YEAR
Semester 1:
Humanities
Economic Concepts and Current Issues
Law – Moot Court
Business Management and Enterprise Projects
Human Resources Administration
Management of Collaborative Tools
Management and Operational Activities
Marketing Analysis and Customer Experience
Semester 2:
Start-ups and Entrepreneurship
Marketing and External Communication
Negotiation Techniques
Business English
Intercultural and Inclusive Management
Business Data Management
Accounting Processes
Financial and Budgetary Management
Sports Monitoring and Benchmarking
3RD YEAR
The MCS programme in the specialisation year is organised into two (2) blocks:
BLOCK 1: SPECIALISATION SUBJECTS
Semester 1:
Project Management
Business Model
Digital Marketing
Sports Innovation and Technologies
Brand Image and Sports Branding
Semester 2:
Sports Law and Regulations
Business Development
Partnership and Public Relations Management
Event Communication
Eco-Responsible Approach and Environmental Management
BLOCK 2: NATIONAL CERTIFIER LEVEL 6 EXAMINATION
Internship (mandatory)
National Certification Examination
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://esmas.fr/tarifs-et-financements/
