Bachelor’s Degree in Sports Start-ups and Business
Écoles expérimentéES
ÉCOLE SUPÉRIEURE DE MANAGEMENT DU SPORT (ESMAS)
Presentation
Bachelor’s Degree in Sports Start-ups and Business
The Bachelor’s degree in Sports Start-up and Business (SBS) at ESMAS is a Level 6 qualification registered with the RNCP. This three-year programme trains entrepreneurs and managers specialised in the innovative sports ecosystem, equipping them to design offerings that meet the specific needs of the sports environment.
This programme is perfectly suited to the needs of sports industry professionals, who seek creative, passionate, curious, and motivated collaborators.
The ESMAS Bachelor SBS prepares students to be fully operational from their first professional experience or to continue their studies at a Bac+4/5 level. Courses, conferences, masterclasses, and business games are delivered by professionals who are experts in their fields.
Students are connected with our network of premium partner companies to undertake their work-study placements.
Pour toute situation de handicap veuillez contacter le référent handicap
Référent handicap : Stéphane NOAH
Téléphone : 01 60 05 58 30
Mail : Stephanenoah@emsp-bs.fr
Programme objectives
The Bachelor’s degree in Sports Start-up and Business (SBS) at ESMAS is a State-recognised Level 6 qualification designed to achieve the following learning outcomes:
Understand the legal and regulatory framework of entrepreneurship and the sports landscape.
Study and identify trends and innovation opportunities related to Sportech.
Master the fundamentals of entrepreneurship, from business plan development to securing financing.
Acquire management and marketing skills, with a focus on digital marketing strategies, communications, financial management, and sales techniques specific to the sports and start-up sectors.
Develop a professional network to establish connections with incubators, investors, federations, and partner companies, facilitating future career integration.
Duration
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme available from the third year onwards
Prerequisites
ENTRY LEVEL(S)
Baccalaureate and Bac+2
Prerequisites: The Bachelor’s degree in Sports Start-up and Business at ESMAS is open to holders of a baccalaureate qualification and, for entry into the third year, to holders of a BTS or any other Level 5 qualification.
Admission is based on the review of the application file and may include an interview.
Students entering the first year of the Master’s programme are required to validate all skills blocks
This programme does not offer any equivalences or transfer pathways.
Further Studies
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Start-up Founder
Business Developer
Innovation Project Manager
Digital Marketing Manager
Partnerships Manager
Strategy Consultant
Innovation Manager
Product Manager
Access deadlines
- Applications for the September 2025 intake are open from 1 March to 20 September 2025.
- Applications for the deferred January 2026 intake remain open until 18 December.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Programme
1ST AND 2ND YEAR
The SBS programme in the 1st and 2nd year, aimed at developing managerial skills, is structured as follows:
Semester 1:
Humanities
Economic Concepts and Current Issues
Law – Moot Court
Business Management and Enterprise Projects
Human Resources Administration
Management of Collaborative Tools
Management and Operational Activities
Marketing Analysis and Customer Experience
Semester 2:
Start-ups and Entrepreneurship
Negotiation Techniques
Business English
Accounting Processes and Cash Management
Corporate Commercial Strategies
Management Control
Business Intelligence and Strategic Monitoring
Leadership and Team Management
Internship (optional)
3RD YEAR
The SBS programme in the specialisation year is organised into two (2) axes:
AXIS 1: SPECIALISATION SUBJECTS
Semester 1:
Negotiation Techniques and Customer Experience
Strategic Analysis of a Sports Organisation
Digital Marketing
Sports Innovation and Technologies
Semester 2:
Labour Law and Ethical Constraints
Start-up Financing
Client Needs Investigation and Reformulation
Influence and Lobbying Strategies
Internship (mandatory)
AXIS 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
Block 1: Coordinate and Improve the Commercial Activity of the Trading Establishment
Block 2: Contribute to the Strategic Directions of the Brand and Optimise the Economic Performance of the Trading Establishment
Block 3: Manage the Employees of the Trading Establishment
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://esmas.fr/tarifs-et-financements/
