Master’s Degree in Commercial Management and Sports Sponsorship
Écoles expérimentéES
ÉCOLE SUPÉRIEURE DE MANAGEMENT DU SPORT (ESMAS)
Presentation
Master’s Degree in Commercial Management and Sports Sponsorship
The Master’s degree in Commercial Management and Sports Sponsorship (MCS) at ESMAS is a Level 7 qualification registered with the RNCP. This two-year programme trains experts capable of developing the commercial and partnership strategies of sports organisations, equipping them with advanced negotiation and sales techniques as well as a thorough understanding of the sports ecosystem.
This programme is perfectly suited to managers engaged in the sports industry, who seek creative, passionate, curious, and motivated collaborators.
The ESMAS Master MCS prepares students to be fully operational from their first professional experience. Courses, conferences, masterclasses, and business games are delivered by professionals who are experts in their fields.
Students are connected with our network of premium partner companies to undertake their work-study placements.
Pour toute situation de handicap veuillez contacter le référent handicap
Référent handicap : Stéphane NOAH
Téléphone : 01 60 05 58 30
Mail : Stephanenoah@emsp-bs.fr
Programme objectives
The Master’s degree in Commercial Management and Sports Sponsorship (MCS) at ESMAS is a State-recognised Level 7 qualification designed to achieve the following learning outcomes:
Acquire in-depth knowledge of the economic functioning of sport, from broadcasting rights to club revenue models, including the roles of various stakeholders (federations, agents, sponsors).
Develop an action plan to increase the revenue of a sports organisation, whether through ticket sales, subscriptions, or merchandising.
Manage sponsorships and partnerships by identifying potential sponsors, creating tailored partnership proposals, and evaluating contracts to maximise return on investment for all parties.
Develop communication and marketing skills.
Duration
DURATION OF STUDIES:
- 2 years for students holding a Bachelor’s degree or an equivalent qualification, and 1 year for students who have completed the first year of a Master’s programme.
- Work-study programme available.
Prerequisites
ENTRY LEVEL(S)
Bachelor’s degree / Licence and Bac+4
Prerequisites: The Master’s degree in Commercial Management and Sports Sponsorship at ESMAS is open to holders of a Bachelor’s degree / Licence or any other Level 6 qualification and, for entry into the second year of the Master’s programme, to candidates who have validated a Master 1 or have obtained a waiver from the certifying body.
Admission is based on the review of the application file and may include an interview.
Students entering the first year of the Master’s programme are required to validate all skills blocks
This programme does not offer any equivalences or transfer pathways.
Further Studies
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Commercial Manager
Sales Director
Partnerships and Sponsorship Manager
Key Account Manager
Account Executive
Sales Promotion Manager
Business Developer
Strategy Consultant in the Sports Industry
Sports Project Manager
Access deadlines
- Applications for the September 2025 intake are open from 1 March to 20 September 2025.
- Applications for the deferred January 2026 intake remain open until 18 December.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Programme
1ST YEAR
The MCS programme in the 1st year, aimed at developing managerial skills, is structured as follows:
Semester 1:
Corporate Strategy
Human Resources Management and Organisational Behaviour
Project and Innovation Management
Managerial Geopolitics
Corporate Finance and Cash Management
English
Business Challenges in a Globalised Economy
Business Law
Semester 2:
Business Model & Business Plan
Innovation Marketing
Management of Collaborative Tools
Globalisation and International Economy
Fundamentals of International Trade
Corporate Commercial Strategies
Sports Monitoring and Benchmarking
Influence and Lobbying Strategies
Business Game
Internship (optional)
2ND YEAR
The MCS programme in the specialisation year is organised around two (2) axes:
AXIS 1: SPECIALISATION SUBJECTS
Semester 1:
E-commerce and Customer Relationship Management
Internationalisation of Companies
Brand Image and Sports Branding
Partnership and Public Relations Management
Semester 2:
Sports Law and Regulations
Commercial Operations Management
Strategic Marketing and International Product Placement
Team Management and Facilitation
Business Game
Internship (mandatory)
Preparation of the Professional Dissertation
AXIS 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
Block 1: Create and Develop a Digital Entrepreneurship Project with AI Assistance
Block 2: Design a Digital Project Following a UX Design Approach Adapting to AI
Block 3: Manage a Digital Project Using Agile Methodology, Draft the Functional Specification and Technical Requirements
Block 4: Develop an E-Marketing and Communication Strategy for a Digital Entrepreneurship Project with AI Assistance
Block 5: Conduct Studies and Prepare Reports in Business Intelligence and Corporate Strategy
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://esmas.fr/tarifs-et-financements/
